With over 35 years of experience across the Middle East and the United States, Heidi Kalfa brings extensive expertise in the beauty products and retail industry, combining strategic insight with hands-on market leadership.

She has worked with leading international luxury and beauty brands such as Lancôme and Chanel, supporting brand positioning, retail expansion, and market development initiatives. Her career spans both operational and strategic roles, enabling her to bridge global brand standards with regional market dynamics.

Heidi’s experience includes retail optimization, distribution strategy, and advisory roles for companies seeking sustainable growth and brand excellence across competitive markets.