With more than 35 years of experience in the hospitality, restaurant, and hotel sectors, Samer Alyasin brings deep industry expertise across operations, brand management, and large-scale business leadership.

He has worked with well-known international brands including FoodWreckers, Pizza Hut, Cinnabon, and Caribou Coffee, holding senior management roles and overseeing multi-location operations. His career includes leading large organizations, driving operational excellence, and supporting expansion strategies across diverse markets.

In addition to executive leadership roles, Samer has served as a consultant for numerous regional and international companies throughout the Middle East and Africa, advising on business restructuring, operational efficiency, franchise development, and growth strategies.