The best professionals for your business
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Oliver Kayal
Training & Development
With over 15 years of experience in training, coaching, and professional development, Oliver Kayal specializes in helping individuals and organizations enhance performance, leadership capability, and workplace effectiveness.
He has delivered structured training programs and executive coaching across diverse sectors, focusing on skills development, behavioral change, and practical application. Oliver is known for his results-driven approach, combining modern learning methodologies with real-world business insight.
His work supports organizations in building strong teams, developing future leaders, and achieving measurable improvements in productivity and engagement.
Samer Alyasin
Chairman and Founder
With more than 35 years of experience in the hospitality, restaurant, and hotel sectors, Samer Alyasin brings deep industry expertise across operations, brand management, and large-scale business leadership.
He has worked with well-known international brands including FoodWreckers, Pizza Hut, Cinnabon, and Caribou Coffee, holding senior management roles and overseeing multi-location operations. His career includes leading large organizations, driving operational excellence, and supporting expansion strategies across diverse markets.
In addition to executive leadership roles, Samer has served as a consultant for numerous regional and international companies throughout the Middle East and Africa, advising on business restructuring, operational efficiency, franchise development, and growth strategies.
Liam Yasin
CEO and Founder
With over 30 years of experience in business management and marketing, Liam Yasin has built a distinguished career leading growth initiatives across regional and international markets.
He has worked with multinational organizations including LG, Nokia, Samsung, and Panasonic, contributing to strategic planning, market expansion, brand positioning, and operational leadership. His expertise bridges corporate strategy with practical execution, helping organizations achieve sustainable and measurable results.
Liam brings a results-driven mindset, deep market knowledge, and a strong track record in guiding businesses through complex growth challenges.
Heidi Kalfa
Retail Consultant
With over 35 years of experience across the Middle East and the United States, Heidi Kalfa brings extensive expertise in the beauty products and retail industry, combining strategic insight with hands-on market leadership.
She has worked with leading international luxury and beauty brands such as LancĂ´me and Chanel, supporting brand positioning, retail expansion, and market development initiatives. Her career spans both operational and strategic roles, enabling her to bridge global brand standards with regional market dynamics.
Heidi’s experience includes retail optimization, distribution strategy, and advisory roles for companies seeking sustainable growth and brand excellence across competitive markets.





